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The evolution of commerce infrastructure. Introducing Vibe Commerce™
The evolution of commerce infrastructure. Introducing Vibe Commerce™

Abhishek Ojha
Feb 14, 2026
For too long, the industry has struggled with a structural product and marketing content chaos. The current ecosystem of fragmented, legacy tools has created a structural bottleneck: sparse, inconsistent, and incomplete data that leaks revenue through poor discovery, lower conversion, and high returns.
In the emerging agentic era, this is no longer just a growth and efficiency problem; it is an existential one. As AI shopping assistants and buyer agents begin to mediate discovery, brands with unstructured or "dark" data will simply vanish from the shelf. If a machine cannot read, trust, and validate your content, your product effectively will become invisible.
At Fegmo, we are building the agentic infrastructure layer for brands, retailers, and marketplaces to solve this. We are moving beyond the digital filing cabinets of the past to a three-tier model of intelligence:
1. A Next-Generation System of Truth: Replacing fragmented silos with a robust and unified foundation for both product and marketing content.
2. A System of Action: Using autonomous agents to ingest, enrich, and syndicate content in a closed-loop system that continuously learns and improves from every interaction.
3. A System of Wisdom: Leveraging institutional knowledge and conversational analytics to drive the insights needed to power efficient growth in an agentic economy.
While our core focus is mastering the complexities of product content, this same infrastructure is already beginning to transform how marketing experiences are personalized and scaled across every commerce endpoint.
I am happy to share that we have closed a $1.5M financing round to accelerate this mission.
This capital allows us to deepen our "system of action" and harden our infrastructure for the enterprise and mid-market partners we serve. I am deeply grateful to the mentors and believers who understand that the infrastructure for the next decade of commerce is being built today.
Fegmo was founded on the belief that behind every sincere effort, there is a dream worth protecting. We are building a platform not just with intelligence, but with compassion for the teams doing the hard work.
We believe that Commerce is a Commitment, and that commitment is communicated through Content. We are building for those who believe that high-quality content is central to serving customers well and earning their trust.
We are looking for the quiet architects of tomorrow to build a platform defined by compassion, curiosity, and the courage to rewrite the system. Please reach out.
The future of commerce is agentic. Let’s build it together.

Abhishek Ojha
