From Chaos to Vibe: Why Product Content Needs Its Agentic Moment. Introducing Vibe Commerce

Omnichannel commerce is shifting — from humans managing spreadsheets to agents orchestrating ecosystems. Product content is the first domino to fall. That’s why we’re building Vibe Commerce.

eCommerce is now a $6.3T industry. And across the broader $22T omnichannel landscape, every transaction and every decision is influenced by product content.

From store apps and shelf labels to ecommerce listings and AI-driven recommendations — content is the substrate.

And it’s broken.

Static. Incomplete. Expensive. Disconnected.

This chaos hurts search, personalization and ultimately conversion that already costs brands over $600B in lost ecommerce sales alone. And with AI agents reshaping how products are discovered and purchased, most content systems aren’t just lagging — they’re fundamentally misaligned with what’s next.

Most brands couldn’t be more unprepared — for today or tomorrow.

Enter: Vibe Commerce

A new paradigm where autonomous brand agents create, enrich, personalize, and syndicate content — not just to channels, but directly to buyer agents, in real time, and in the brand’s voice.

It’s a shift from static to smart.

From reactive to anticipatory.

From broken workflows to agentic orchestration.

Imagine

  • Structured content that adapts by persona, occasion, region, and intent

  • Personalization layered with brand voice — at scale

  • Agents that collaborate, optimize, and soon transact — with buyer agents

This isn’t automation.

This is orchestration — with foresight.

Fegmo unifies what used to be scattered across copywriters, content studios, syndication platforms, and AI tools into one intelligent agentic layer.

Sound familiar?

  • Bought something online and returned it because the images or info didn’t match?

  • Launched a product and saw conflicting info across the shelf label, website, and app?

  • Couldn’t find a product because it lacked the right attributes?

  • Hesitated to buy because the description felt vague or didn’t speak to you?

  • Launched a campaign only to find broken content across channels?

  • Spent weeks collecting assets from multiple teams just to go live?

  • Found a compliance issue after content went live?

  • Struggled to translate content that still didn’t feel culturally right?

  • Tried AI tools that were fast, but didn’t reflect your brand?

If you nodded at even 3 of these, you’re not alone — and that’s exactly why we built Fegmo.

Legacy systems react.Vibe Commerce anticipates.

In minutes, not weeks.

Across every channel.

And soon — to every buyer agent in real time.

We’re launching early with a few select brands ready to lead this shift.

We’d love your thoughts. Always open to jam with those navigating this moment.

Request a demo and let’s talk about making your content agent-ready.


Abhishek Ojha